Founded in 2016, parse SECO is an experimental creative space and art residency located in the heart of Arroyo Seco, NM. Parse SECO provides a unique platform for underrepresented artists, musicians, and creators to present immersive experiences for the community in an intimate setting. While striving to provide an inclusive sanctuary for expression, learning, and therapy through art, parse SECO strives to disrupt unjust entitlement of public art space, set trends, question thoughts and viewpoints, and nourish the artistic youth by emphasizing the importance of creative expression seemingly neglected by the standard educational model. While parse SECO is in a constant flux of creative change, the one thing that remains constant is the dedication to perpetuate the importance of art through mentorship.
- Target demographics proven to be more susceptible to abuse, bullying and gang violence for inclusion into programming and mentorship.
- Increase the capacity for societal contributions of local underrepresented artists through workshops, outreach, and exposure with no charge.
- Nourish communal progress and systems change through engagement and alignment with healthy forms of expression and positive portrayel of all demographics.
- Disrupt passivity of traditional art considerations by introducing the community to modern, immersive and contrastive forms of art expression.
- Multidisciplinary Partnerships: non-profit, educational, government, and nongovernment agencies together with business and philanthropic community.
- Approaches: Collaboration with targeted at-risk youth segments and agencies, hands on mentorship with in-field allies, and increasing the awareness of the benefits in youth-driven art programming.
- Data-driven strategies: applying regionally relevant data to dictate focus groups, using positive online impressions to monitor influence of subject matter of artists, employing anonymous social media posts to celebrate successful creative expressions surrounding targeted subjects to promote a safe zone for expression.
- Committee-based planning to guide impactful strategies using successful models from all over the globe.
parse SECO Team
Cecilia Cuff blossomed in Chicago, an environment that not only integrated art into every day life, but also ensured that all art from Fine to Modern to Musical, was highly accessible to its youth and inhabitants. This accessibility model helped to framework Cecilia’s ideologies as she graduated from the University of Illinois, taught on Chicago’s Southside and later began to work on hotel and restaurant design and renovation. For over a decade, Cecilia traveled the globe designing and renovating food and beverage operations for the Nascent Group and Hyatt Hotels and Resorts creating programming that celebrated the individuality of the demographics that she experienced while putting into place programming that added sustainability and art for its indigenous peoples. After residing in 8 cities and 3 countries, Cecilia landed in New Orleans and was introduced to PARSE NOLA, which would unexpectedly change the way she moved forever.
In 2014, Cecilia moved to Taos, New Mexico to assist The Belvedere Group in the design and construction of The Blake, Taos Ski Valley’s newest luxury art-focused hotel addition as well as renovate Taos Ski Valley’s existing food & beverage programming. She continues to work towards further renovation and enhancement of all restaurants in Taos Ski Valley with a strong focus on community inclusion through procurement, employment, art, and design.
With the PARSE NOLA founder, Ricardo Barba and a newly appointed Taos art cooperative family, Cecilia erected parse SECO in 2016. Along with the parse SECO team, Cecilia facilitates the monthly artist residency, music experiences, art mentorship programs for at-risk-youth and free community workshops, and additional programming. Cecilia was elected to the Board of Directors of the Taos Arts Council in 2017 to help unify and empower the diverse arts community in Taos and enhance the quality of life in Northern New Mexico through art.
Gallery Director & Space Curator
Meinholz, a free spirit, avid traveler and cultural influencer, draws inspiration from elements around him and inadvertently plants seeds of those daily inspirations in every contact he is a part of. His aim is to connect artists and their statements with relevant current events and create a larger discourse involving socioeconomic and political commentary and freedom.
After years in the professional skateboarding industry and producing events in Miami, Los Angeles, Chicago, Austin, and New York, Meinholz is focusing his efforts to curate and produce events at PARSE SECO. Working with underrepresented artists has presented an interesting juxtapose to the metropolis lifestyle as an opportunity to relate to those not normally in the spotlight as well as give opportunity and eminence to underrepresented segments.
Meinholz's curative work has been featured in several outlets and mediums including his "LOST IN AMERICA" series featured in VICE MAGAZINE, "WALLRIDE HERE" series featured in SLAP MAGAZINE, the interactive digital media travelers journal "POOR MANS NATIONAL GEOGRAPHIC" featured in CULTURE ON DEMAND, "BUM RUSH THE SPOT" series featured in HUCK MAGAZINE. Meinholz has made an impact from Brooklyn, New York, where he produced a play entitled "Stories of Freedom and Flight" to Miami, Florida where he most recently produced an event for the YoungArts Foundation entitled "OUTSIDE THE BOX" featuring Street Skateboard legend, Jason Moran and his musical Jazz inspiration, Mark Gonzalez.
Meinholz continues his immersion into Taos teaching photography at the University of New Mexico, helping to rebuild the skateboarding community by resuscitating the skatepark as well as teaching the art of zine making to at risk youth.
Chief Visionary Officer
Ricardo is a Chicago native who attended and graduated with multiple Bachelor degrees in Psychology, Multimedia & Graphic Design, and Political Science from the University of Chicago. He is a first generation Mexican American painter, sculpture, cultural creator, activist and entrepreneur.
Ricardo is a co-founder of PARSE NOLA in New Orleans and PARSE SECO in New Mexico. Along with the SECO team, he is developing an online artist network. He has been interested in grassroots organizations since 1999.
Steven Ma is a fabricator and facilitator. He has worked with artists on projects ranging from bicycle-powered concerts in New York City to musical architecture in Paris. He is a jack-of-all-trades which includes, but is not limited to, woodwork, metalwork, bicycle repair, electrical wiring, sound systems, emergency medicine, and bread baking. He received a Masters degree in Organic Chemistry from the University of California-Los Angeles and a Bachelor of Science degree in Chemistry and Bachelor of Arts degree in Spanish from the University of California-Irvine.